Instruxion News
22 dec 2011
Video Marketing Trends for 2012
According to forecasts by strategic media consultancy MAGNAGLOBAL, 2012 will see the continued decline of the magazine and newspaper advertising industries. Read more.
30 jun 2011
How valuable video content can attract new customers
Online content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers. Read more
18 apr 2011
Virtual Cookies can taste bitter
On 5th April 2011, IAB Belgium held a number of workshops about Online Targeting, one of them was about how Cookies are used for reaching the right audience online.
21 mar 2011
The arrival of business start-up videos
Read here why online video is becoming increasingly more important for companies.
1 mar 2011
We’ve recently added user logins, e-commerce modules and a new Co-Creation Program to Explania.com.
10 feb 2011
Contribute to Explania
Explania recently opened its platform for external contributions. This can happen in two ways. The first way is by sending feedback and suggestions on animated videos that are currently in production. A second way of contributing to Explania is the co-creation of new animated videos. Read more about this new co-creation program.
13 jan 2011
Explania launched into the UK market
We recently made some big improvements on the Explania platform and launched www.explania.com/en into the UK market. We will update more of our existing animations into English versions on a regular basis and continue to add new animations specific for the UK market.
29 dec 2010
Happy New Year 2011!
Explania and Instruxion wish all of you a happy and prosperous New Year! Enter our Competition and win a tablet PC worth 749,00 euro(Samsung Galaxy Tab). With this tablet PC you can view all our animations wherever you go!
06 may 2010
Animated Explanations: What is RFID? What are website cookies?
The library of educational animation films on the Animated Explanations platform continues to grow. Recently an animation was produced in cooperation with IAB Europe which explains what website cookies are and which role they play in our surfing habits. In addition, another new animation explains what RFID means, the technology with which more and more clothing, food, packaging and even animals will be provided with an electronic chip.
06 may 2010
Viral distribution: The 'What is eID' film: already dispersed on more than 50 municipal websites
Via the Embed-function which is available with each animation film, the animations of Animated Explanations have already been dispersed across more than 2000 websites. In this way, the film about the electronic identity card (eID), which Instruxion produced together with Fedict, has also been reaching more civilians by allowing local authorities to embed it on their own websites. Already more than 50 towns and cities across Belgium are making use of this opportunity. Click here to see a few examples: Knokke-Heist, Charleroi or Etterbeek.
06 may 2010
Promotion: To the movies with Zespri
In Spring 2009 Zespri launched a promotion campaign to their retailers with leaflets via the post and pdfs on their website. However, in 2010 more than 80% of their target group has already been contacted via e-mail and they have resolutely chosen for a hip, stimulating animation to illustrate the new campaign. Lielens, the communication agency of Zespri Europe, requested Instruxion to help them develop this animation to an instructive communication that totally fulfils the Zespri branding and that very clearly explains the rules of the game of the new campaign. A sound cooperation with a beautiful and effective result! Click here to see an excerpt of the (Dutch) animation.
06 may 2010
Marketing: Discover Ogone
At the end of last year, BBC Communication received an order from Ogone to completely revise their corporate house-style and tools. Part of this order was also to present the complete payment process, back- and front-end, in a pleasant and dynamic way. Thus, BBC appealed to our expertise to transform this difficult material into an attractive and clear animation. Instruxion based this new animation completely on the new Ogone house-style, in 4 languages and in various formats, both for use on the web as well as at shows and even mobile phones. A pleasant cooperation with a stylish and clear-cut result. Take a look here.
03 mar 2010
European Multimedia Forum - Instruxion receives a Platinum Seal of e-Excellence Award
On March 3, Instruxion received a Platinum Seal of e-Excellence award at CeBIT in Hannover for its new platform Animated Explanations. The European Seal of e-Excellence rewards ICT and digital media companies with an excellent track record in innovation marketing. The Seal is awarded annually by the European Multimedia Forum and its partner organizations. For more information, visit http://www.sealofexcellence.org/winners2010.
01 feb 2010
Animated Explanations: Instruxion blogs!
A few months ago, in keeping with social network trends, Instruxion set up a blog. If you want more background information about the power of animation or want to know how marketing and education complement each other: you can read about it on our blog. It can be found on our Animated Explanations website, or via this direct link.
25 jan 2010
Communication: Calculate your health quotient!
The FOOD project (Fighting Obesity through Offer and Demand) wants to promote the balanced diet via innovative communication channels.A large number of problems such as obesity and fatigue can easily be avoided thanks to a healthy and varied diet. Accor Services is the principal partner of this FOOD project which is supported by the European Commission. And in order to make a good start, Instruxion has created an animation for them with 10 tips for a healthy diet.
18 jan 2010
Client support: Explanation of the Electrabel invoice
Electrabel wants to inform its clientele as much as possible and asked Instruxion to explain the content of their invoices clearly and plainly in an animation. In less than 7 minutes the most popular questions are answered: “Want to know more about the invoices that you receive from Electrabel? Better understand your consumption invoice? Or do you want to know how the amount of your interim invoice is determined?” It all comes up.
11 jan 2010
Marketing: What is Zoomit?
Isabel requested Instruxion to explain the many advantages of Zoomit clearly and plainly in an animation. Zoomit enables clients using PC banking-applications to receive, consult and save their invoices (electricity, telephone, gas, water, ....) and salary slips when their suppliers or employer deliver these documents in electronic form. Invoices can also be paid with Zoomit. The film about Zoomit is embeddable, thanks to the Animated Explanations-platform. So Isabel partners and other interested parties can place the film on their own websites. Click here to view it.
11 dec 2009
Instruxion wishes you and your family a festive holiday season and healthy celebrations!
Earlier this year we proudly launched Animated Explanations and we thought it would be a great idea to use this format to help you survive the upcoming end of year celebrations. We are concerned about your health, so we'd like to advise you on how to avoid a stomach ache so you don't spoil your celebrations. Start the animation by simply clicking the image. Learn & enjoy!Do you like this animation? Have it personalized for your company or organization and embed it in your website. Simply click here to get in touch with us.
25 nov 2009
Learning: Instruxion delivers Start2Surf e-learning
On 18th November Minister Van Quickenborne launched the new Start2Surf government programme, the successor to Internet-for-Everyone (http://www.fedict.belgium.be/start2surf). With this programme, all Belgians can buy a new pc with VAT discount, including internet connection and training. Instruxion, in cooperation with several suppliers, provides the online training via its Animated Explanations platform.
21 oct 2009
Social media: Animated Explanations updates via Twitter, Facebook, RSS and Newsletter
The Animated Explanations website continues to grow with new movies and functions. In order to stay up-to-date with the innovations and changes, we have added a number of communication channels to this platform. Via our Twitter channel you can learn which trends are taking place in our world of online explanation every day. You can also become a fan of our Facebook page and follow the announcements of new animations on the spot. Or stayed informed via RSS or our new Animated Explanations Newsletter. Just choose the channel that best suits you!
30 sep 2009
Animated Explanations
Instruxion’s web 2.0 site Animated Explanations is regularly replenished with new animations. Be sure to look at the new films and within 3 minutes you’ll know a thing or two about these subjects. The newest interactive info-graphic "The Human Heart" does not contain any voice guidance but allows you, as user, to click through the various components of the heart and control the bloodstream. Much learning fun! www.animatedexplanations.com
23 sep 2009
Partnership: Instruxion becomes partner of CommonCraft
CommonCraft is the company that makes the well-known whiteboard-based explanation films which can be found on websites such as LinkedIn and Twitter. The company recently decided to stop creating custom-made films, but now refers to selected partners for this in their “Explainer Network”. Instruxion – through its brand Animated Explanations – is the first and currently the only non-American company in this select group. Click here for more information about the CommonCraft Explainer Network.
02 sep 2009
Customer support: Manage your energy consumption
Your latest energy consumption data always at hand? It's possible. And simple. Electrabel's renewed application "Energy Kronos" shows an online overview of your electricity and gas consumption at any time. The application helps you to optimise your consumption profile by means of daily updated graphics and analyses. Electrabel asked Instruxion to create an attractive animation to explain and promote the new Energy Kronos to its business clients.
24 jul 2009
IT Development: National College of Health Services – MyCareNet
The 'Nationaal Intermutualistisch College' (NIC, National College of Health Services) and Instruxion recently co-developed an e-learning about the integration of MyCareNet in current software applications. The objective of this training is to provide a clear, attractive and highly educational guide to help software developers and companies integrate their own software solutions into the MyCareNet environment. The different phases that the pilot group considers as problematic were used as a starting point for the project. The modular e-learning allows software developers and companies to directly access the various topics they need at a certain moment, via a menu.
13 jul 2009
Instructive marketing: How to use LinkedIn to find a new job?
How to use LinkedIn to find a new job? is the title of a new movie available on Instruxion's Animated Explanations platform. In just 3 minutes, the module explains how to benefit from LinkedIn's second degree networking possibilities to approach people with hiring power. The movie was developed with the help of networking coach Jan Vermeiren. Click here to watch this animated explanation.
11 jun 2009
Sales training: Base opts for online training with the launch of its new tariff plan
For the recent launch of its new product portfolio and related tariff plan, BASE called on Instruxion for the training of its commercial team. The team comprised both its own sales people as well as independent retail partners, in total around 1,000 people.Besides a spectacular, large-scale, national launch event, BASE also opted to train the whole team in record time as sales professionals who can give their clients the best advice when choosing the most suitable tariff plan.It very soon became clear that an online, interactive training based on a specially adapted training platform, by courtesy of Instruxion, was the right choice.
4 jun 2009
Client support: Manage all your invoice details online
Do you manage the energy consumption of more than 10 offices? Then Energy Explorer is the obvious tool to provide an overview of their invoices over the last 36 months. With this you can easily analyse your energy consumption, detect any possible savings and keep your budget under control.As a trusted client Electrabel asked Instruxion to explain this application to the professional user in a clear animation to support the application’s launch. The key messages are 'gaining time' and 'optimal management of the energy budget'.
27 may 2009
Didactic Marketing: Gezondheid.be partners with Animated Explanations & Instruxion
Animated Explanations, Instruxion's new Web 2.0 website which was launched last month, is already enjoying unforeseen success. More and more websites are looking at the content and integrating it on their own web pages. In this framework, Instruxion has entered into a partnership with Gezondheid.be, whereby the Animated Explanations health films can be seen in the video section of the Gezondheid.be website. Gezondheid.be, a service of Corelio, is the most popular Belgian website about health, with more than 22,000 visitors a day. Click here to take a look.
26 may 2009
Product Marketing: Alcatel-Lucent choose multimedia market education
For several years now, Alcatel-Lucent has provided its channels, partners and clients with educational explanations about its products and solutions. Complex technical solutions are thus clarified via straightforward animations. These short films support the company's sales efforts, and they are offered online as well as offline during conventions and seminars. Last month, Alcatel-Lucent launched a short educational film to explain its network based Video Surveillance solutions to its target audience.
20 may 2009
Support: TechData License Online in 14 languages
License Online (LOL) is Tech Data's online ordering tool for software licenses. As a worldwide supplier of ICT products, logistics management and other services, Tech Data requested Instruxion to develop a tailor-made multimedia animation to educate users on its new LOL version and to highlight its latest features. Instruxion created this animated, educational introduction in 14 languages for all of Tech Data's customers (2nd tier resellers) in Europe.
14 may 2009
User education: your packages are safe with Taxipost secur
Taxipost Secur is a solution used for safely sending valuable packages, or whenever a package delivery confirmation is required. Being one of our faithful clients, Taxipost has once again consulted Instruxion to explain this solution to the general public in a clear animation. The key message: to reassure the client. The short film was viewed approximately 1,000 times within the first two weeks of its release.
29 apr 2009
Web 2.0: Discover AnimatedExplanations.com !
Instruxion launches AnimatedExplanations.com: a fast growing library with free instructional content that interested users may easily embed into their own websites. Your organization may also make use of the site as a marketing tool. Instruxion can make a generic piece of content on an educational topic, and place it on AnimatedExplanations.com with a link to your site. Such a neutral, objective short film may be of interest to many internet users and spread itself to websites reaching a target audience similar to yours. Find more information and examples on www.animatedexplanations.com.
27 mar 2009
Partnership: Instruxion signs global services agreement with Johnson & Johnson
For many years, Instruxion has been developing and delivering e-learning, e-marketing and e-communication content to many subsidiaries of Johnson & Johnson, including Janssen Pharmaceutica, Janssen-Cilag and Ortho McNeil. Last year, Johnson & Johnson's e-University decided to start a new screening and evaluation of potential e-learning partners, and recently selected Instruxion as one of its key suppliers. The new worldwide service agreement was signed this month.
22 mar 2009
m-learning: Instruxion at Mobile World Congress 2009 in Spain
Barcelona, Spain: Instruxion attended the 2009 Mobile World Congress. We were invited to the RIM Blackberry stand to demonstrate our Mobile Learning solution, "Inclient". The market response was very positive with widespread interest from areas such as China, India, the Middle East and the America's. Inclient improves the productivity and efficiency of mobile workers by providing them with attractive high-impact content that can be updated over the air.
18 mar 2009
IT: Instruxion & BIASS sign a distribution agreement for myOffice2007skills
BIASS (Belgian Informatics Association) is an alliance of about 30 IT specialist traders, SME partners who provide their clients with professional services. Instruxion has closed a distribution agreement with BIASS for the dispersion of myOffice2007skills in the Belgian SME market. SME employees also have an essential need for training during their migration to the Microsoft Office 2007 environment. Thanks to BIASS we can now offer them this effective e-learning tool at a favourable price. See the leaflet here (Fr) and here (Nl). And for more information about myOffice2007skills click on www.myoffice2007skills.com.
11 mar 2009
Marketing: Belgian Post Group Digital Delivery
The Belgian Post goes digital! Through its subsidiary company eXbo, the Belgian Post can now digitize papers and documents received, and forward them via e-mail to the final recipient. The target group for this new "digital delivery" service is those businesses that deal with more than a hundred incoming postal mails every day. To explain this new service to potential customers, the Belgian Post asked Instruxion to create an attractive animation.
03 mar2009
Sales: Belgacom Discovery Stores
With today's mobile phones you can watch TV, phone via videophone, download music and videos, surf the web, chat on MSN... For many people, technology is evolving too fast. That's why Belgacom/Proximus has opened a new point of contact with its client: The Discovery Store. Here, clients can discover the latest technologies. And to help each client make the right choice, Belgacom called upon Instruxion to develop the educational animations. Interactive touchscreens allow visitors to perform real mobile phone actions so everything can be tried out on-the-spot!.
24 feb 2009
Module of the month: BackupAgent
BackupAgent develops online back-up software for internet providers and businesses. Their clients are able to back-up files quickly and simply through the internet. To explain and promote this service to its end-users, BackupAgent entrusted Instruxion to try out a fresh new style!
17 feb 2009
HR: Local Agency for Employment vouchers by Accor Services
Accor's customers can use Local Agency for Employment vouchers to pay for light gardening work, administrative help, baby-sitters and homecare, and similar household tasks. By means of powerful animation, Instruxion explains how this service works in a fun way. The module was integrated in Accor Services' website.
16 feb 2009
IT skills: e-learning about migration to Office 2007 in 4 languages
The online myOffice2007skills course gives end-users the maximum explanation of the new look and features of Office 2007 in the minimum of time. The course is already available in Dutch, French and English, and will soon be launched in German. Does your company plan a migration to Office 2007 ? And is expensive classroom training not an option? Then this online training might be the ideal solution. Have a look at several demos.
29 jan 2009
Module of the month: ZoomIT - KBC
This month, we present the educational animation that Instruxion created for KBC to illustrate the ease-of-use of their ZoomIT application. KBC: " Instruxion succeeded in explaining ZoomIT's basic principles in just a few minutes. Indeed, we are convinced that our customers would prefer to watch the animation film than wade through a long and dull text. On top of that, Instruxion's online videos are always very well-organised and created with an eye for detail."
22 jan 2009
Instruxion launches m-learning application for smartphones
Creating e-learning content for a mobile platform in order to view it on a smartphone is not a new thing. However, what's interesting is when you can make your mobile content interactive (e.g. with an online quiz), deliver it automatically to your target audience, keep it up-to-date from a central location and track the usage. Instruxion's brand-new "inclient" solution can do all that. As a BlackBerry ISV partner, Instruxion has already made inclient available for several BlackBerry models, but the platform is also compatible with other smartphone models.
08 dec 2008
The new generation of coffee machines courtesy of Instruxion and Vanden Borre
Just in time for the end-of-year celebrations, Instruxion created a minisite for the Belgian retailer, Vandeborre. A goldmine of information and advice to make the best coffees. First, choose whether you prefer 'big' coffees or 'small' coffees, then explore the various possibilities to indulge in a great coffee. According to Geert Coppens, Instruxion's CEO : 'Our interactive presentation recreates the basic steps to making a delicious coffee with the right mix of animations and videos. Plus some great recipes...'www.vandenborre.be
01 nov 2008
Instruxion launches new Office 2007 skills website, www.myOffice2007skills.com
Multimedia e-learning company Instruxion launches www.myOffice2007skills.com, a series of quick-start e-learning modules about Microsoft Office 2007. 'myOffice2007skills' combines voice with animation to create short, attractive modules that have been developed for users and organizations that migrate from earlier versions of Office to the new 2007 version. The suite also contains a module about 'What's new in Vista' for those organizations that carry out a combined migration to Office 2007 and Windows Vista."'myOffice2007skills' enables business users to make a seamless transition to the new version of Office 2007", says Jan Vander Mijnsbrugge, Instruxion's Vice President of Content Products. "These short and to-the-point modules are the most scalable and efficient way for organizations to close the skills gap as they guide users through the new interface and latest features of Office 2007."The new portal also allows individual users to order their personal license online. This powerful e-learning course is available in English, French and Dutch, and also covers Office versions in these 3 languages. For more information, surf to www.myOffice2007skills.com.
01 nov 2007
Instruxion launches e-learning suite on "What's new in Office 2007"
Instruxion launches a new suite of quick-start modules about Microsoft Office 2007. These short, animated modules have been developed for users and organizations who migrate from earlier versions of Office to the new 2007 version. This attractive, voice-over guided and animated e-learning is available in English, French and Dutch and has been developed in collaboration with ICT training organization Xylos (www.xylos.com). The 6 modules of 6-12 minutes each cover the most important changes and new features, in order for Office 2007 users to be up to speed quickly.
01 jul 2007
Instruxion signs partnership with Edvantage Group
Instruxion has signed a reseller partnership with Edvantage Group, an international corporate e-learning content broker. Edvantage has offices in Scandinavia, UK and Benelux and serves over 400 corporate customers worldwide. Edvantage (www.edvantagegroup.com) will extend its content portfolio with Instruxion's powerful e-learning content products, among which its top sales essentials course called "mysellingskills" (www.mysellingskills.com).