eMarketing Europe & Mobile Barcelona 2012

By Thursday March 8th, 2012Marketing, News

Instruxion was present at the eyeforpharma convention “ eMarketing Europe & Mobile” in Barcelona, Spain on 27th and 28th March 2012.

This convention is the largest digital pharma event in Europe with multiple stakeholder insight from patients, physicians and regulators. There are more than 40 speakers, 7 regions, 5 workshops and 2 tracks. It’s also co-located for the first time with the largest commercial excellence event in the world SFE Europe 2012. This makes it the biggest pharma sales and marketing event in the world, with 1000+ delegates!

A sample of the demos used during the sessions.

Speakers included:

Fonny Schenk, CEO at Across Health with “Janssen’s journey from a single to a multi-channel strategy”.
Peter Hinsen, author & lecturer at London Business School with “Digital, the new normal”.
Geert Coppens, CEO of Instruxion
Kris Petré, Marketing Manager Cochlear with “Powerful education of your target audiences using social, mobile and viral content”.
John Cairns, Head of Digital Marketing at Novartis with “ The future of the sales rep”.