Instruxion's Timeline

the track record of Instruxion and our experienced and highly trained animation and communication experts

Instruxion is a team of experienced professional and highly trained animation and communication experts who all have the same mission: getting your message across.
How did we get where we are today? Here is our story:

2001, May

Instruxion (Managys at that time) founded by Geert Coppens.
First custom animation projects developed for Cisco Systems.
One of the first E-learning 1.0 providers in Belgium, combining voice-over and animation.

2004 – 2006

Creation of free weekly animations for MSN Belgium (Microsoft) & Telenet Academy


Start animation channel including more than 100 animations about hardware, software, health, digital video, internet, and the e-learning course ‘my selling skills’.


Start of a long and fruitful collaboration with Alcatel-Lucent, including direct orders from the US, Canada, Japan, Germany, Belgium and France

2007 – 2008

Development of Myoffice2007skills, to easy company conversions all over Europe (7 languages)


First steps in Mobile learning


Birth of instructive video platform explania.com (first launched as Animated Explanations)
Partner of US based commoncraft.com (Common Craft Explainer Network)

2010, March

Winner of the ‘European Platinum Seal of e-Excellence’ (awarded in Hannover, Germany) for its track record in innovative marketing. thx to our animation and communication experts!


Development of international animations for KraftFoods US, now Mondelez International (10 languages, including Arabic)


Creation of global corporate induction training for AB Electrolux (14 languages including 6 Asian versions)


Next to Belgian telecom clients Base, Belgacom, Mobile Vikings, Mobistar and Telenet, also direct orders by European telcoms and IT industry such as Deutsche Telekom, Vodaphone and Terena (GEANT Association)


Launch of online animation creation tool Moovly


Start of European wide iConnect elearning development for Janssen Pharmaceutica

2013, June

Winner of the Award for ‘Best Training’ in the 30th Company Film Festival in Antwerp (Festival van de Bedrijfsfilm)

2013, Nov

Instruxion becomes part of the Unified Marketing Group (UMG), which creates opportunities in combining digital marketing projects including (interactive) video. President is Eddy Maerschalck.


Instruxion becomes the brand of a new legal entity Unified Communications Group (UCG). Wim Heyvaert, CEO of UMG is also in charge of UCG.

2014, July

Official partner of Docebo, world’s Top 10 ranked SaaS LMS solutions provider


Partnership with Toyota Motor Europe and Bayer France


Check Instruxion’s impressive client portfolio and passionate team of ‘young-at-heart-but-senior-in-experience’ creatives, and become a milestone in our historical overview

2016, June

Winner of the Award for ‘Best Training’ in the 33th Company Film Festival in Antwerp (Festival van de Bedrijfsfilm)

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