Take a look at these 5 trends in Content visualization:
Animated video testimonials
In larger companies it is common to send ‘video’ messages to employees or team members or to show them on company events. This way, CEOs, staff or managers personally address their audiences, e.g. welcome new colleagues, introduce your company values, explain next year’s objectives, communicate new strategic company decisions etc. Video testimonials might be considered as visually boring due to static camera shots, and don’t always keep the user’s attention. Besides not all speakers have experience in talking in a natural and convincing way in front of a camera. The solution: combine video shots and animation to enforce the speaker’s message in a visually attractive way. Let the speaker welcome the audience, and then show photos, icons, animation, or video excerpts in sync with the speaker’s voice, including shots of the speaker once and again. Surely, if the animation is developed in a highly creative way, your target audience will even love it and of course get the message right. And that’s what it’s all about!
Companies want their clients to really understand how their website, intranet or an application works. This means they don’t only wish to explain new or particular functionalities, but ask the user to try them in a demo environment in a guided way. The combination of ‘try it yourself’ demo parts and additional help via voice-over and animation, clearly has the best impact on the user. A user might navigate freely through screens as if he or she is really experiencing the tool. By trial and error, extra feedback is given by means of explanatory animation. You don’t have to follow a given path or click/view all, and therefore, you only check the parts you need to know more about. And these demos can be developed for both clickable (pc) and touchscreen (tablet) devices. Time-efficient and result-based!
Intuitive iPad learning apps
An ever-increasing number of salespeople uses iPads to show their applications, services or demos to their customers. If your company has a learning portal, LMS or intranet that contains interactive animations or videos, these might easily be turned into intuitive tablet apps that are accessible offline. The content of an animated presentation or an elearning course might still be up to date and perfect to use, but it might not be displayed properly on a tablet, due to resolution or format issues, a non-intuitive user interface, defunct interactive functionalities or scoring and tracking & tracing incompatibilities. Nowadays, all existing content can be easily ‘converted’, so it is also suitable for mobile devices. This means that videos/animations and voice-over remain exactly the same, but the packaging is altered, i.e. the interface, menu, programming. It might only take minor changes to turn your elearning into a new and fresh mobile app!
Good visuals are self-explaining. So if you have a lot to tell to your audience, you don’t always need many words, be it in the shape of a full text to be read or a linear animation including voice-over to be watched and heard. An infographic ‘reads’ like a comic book in which you immediately understand its messages by its visuals, such as nicely-designed words and numbers, icons, graphs or even cartoons, why not. If you scroll through a pdf document that consists of well-chosen titles and images, you get instant information without having to go through a fully written or spoken text. Besides the direct impact of ‘reading’ visuals, the format of an infographic gives instant pleasure, especially when you add some humor to the concept and drawings. The viewer will feel like building his or her own story out of your input. What’s more, you can make some or all images clickable in order to show extra information, animate a graph or start a video. This way your viewer will freely hop from one ‘attraction’ to another. The possibilities are numerous on pc and tablet, and the user experience no doubt refreshing and at times very surprising!
Personalized content experience
The more impact you want to achieve, the more personal your message should be. The gaming industry was the first to start online customizing by letting you create your own avatar and personality, buy your own car, armory and utensils, choose your scenery, and of course make your own choices in every situation so as to go your own path. In online advertising, the trend towards customization is also a fact: ads and banners appear based on a user’s internet behavior, i.e. the websites and pages that you have visited and your online orders. And now edugaming and personal content animation provide information on a personal level. Based upon an employee’s profile (working conditions, e.g. amount of individual versus collective work, external meetings at clients, work from home, specific applications and devices to be used etc), a particular set of business situations is presented. And towards a B2C audience, personalization might stand for an explainer animation you receive as a consumer that includes your personal invoicing or other consumer data. In this case only the essential information is explained according to your specific situation. No abundant information anymore. In other words: less is more!