Making the most of a video marketing campaign: how to use the play button to boost your video click rate. A highly effective way to target your message to a specific audience, an explainer video is a powerful way to…
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Infographic, also referred to as information graphics, are representations of information in a graphic, visual form. They include words, graphs, signs, charts, maps, diagrams, … Infographics are about making data visual. The main goal of infographics is to show rather…
The trend for video, along with social media, is rising more than any other trafficked media. Web users are fond of quick, eye-catching videos that make it easier to digest information. But there are many ways in which video marketing…
Corporate video has become an integral part of successful marketing strategies, with more and more companies looking to leverage it in order to stay ahead of the game. But corporate “video” has changed dramatically over the past few years. There…
If you are struggling with making your content appealing? Here are some great ways to keep your viewers’ attention till the end. Use them wisely. Addressing online attention deficit It seems like only yesterday that streaming video was new. People would watch…
Explanatory animations are increasingly popular in marketing, and for good reason: an animation is a fantastic tool for educating and engaging internal and external clients. Everybody’s got to learn sometimes As the 80’s song goes, everybody’s got to learn sometimes,…
STIB/MIVB – Ready to go (2012) Recruitment videos can be exciting and compelling. If produced in the right way, they can brand your company as a smart, enjoyable and innovative place to work. Your unique value proposition in video format…
A short, online animated Annual Report tells your company’s story in a captivating, cutting-edge and sharable format that will help you to get noticed. Here are 5 good reasons to do this: 1. On-Demand Accessibility: your information is always available…
Instruxion was present at the eyeforpharma convention “ eMarketing Europe & Mobile ” in Barcelona, Spain on 27th and 28th March 2012. This convention is the largest digital pharma event in Europe with multiple stakeholder insight from patients, physicians and…
In 2011, MAGNAGLOBAL, a strategic media consultancy, predicted that magazine and newspaper advertising industries would continue to decline. By contrast, online advertising is set to grow by over 11%, claiming 20% of the worldʼs advertising dollars and overtaking print as the…