Services Personalised video

Personalised video

Get the most out of your customer data

Videos are a powerful communication tool. Forget monologues, go for personalised videos. You can bring your message to the next level. By truly addressing each one of your viewers using personal data.

Videos are a powerful communication tool. Forget monologues, go for personalised videos. You can bring your message to the next level. By truly addressing each one of your viewers using personal data.

We’re living in the information overload age. From all sides, your customers and stakeholders are bombarded with campaigns, ads, promotions and sponsored content. Audiovisual content is hot. But how do you stand out, grab your customers’ attention and make things happen?

 

Well, how do you start a conversation?
How do you get someone’s attention?
How do you get someone to listen?

 

 

You address your conversation partner personally.

 

And that's literally what Personalized Video does. Personalized video takes elements from the viewer's personal data (such as the viewer’s name, address, company logo, analytics) and integrates them directly into the video message. Think of personalized direct mailing, but with moving images or video.

Why not have the voice over address the viewer by name? Why not display your customer’s logo on the side of a skyscraper? Or have an airplane write the name of your product or service in the sky. For Sales, marketing, promotions, internal communications… the sky is the limit.

 

 

 

Why choose personalized video?

 

Which video would you watch?
A general one explaining a new product or one starting with your name and stating what the product could exactly do for you? Exactly. Make your message stand out. Because in a world of too much data and not enough time, viewers are only interested in what it means for them.

What better way to catch the attention of someone than calling their name? A personalised video snaps the viewer out of endless browsing. Video personalisation offers a unique customer experience that creates engagement and guarantees focus. Direct marketing at its best.

 

Videos, animations, interactive movies are all powerful communication tools. Unfortunately, they’re by definition a monologue – a message from one person addressing a general audience. Personalized video takes your message to the next level by addressing every single one of your viewers differently and directly. Video personalisation is segmentation, made easy and affordable. Your communication is 100% targeted on your public – which makes it even more efficient. Anticipate on your viewers’ needs by providing pertinent answers and pieces of information to their specific situation. And make it completely relevant for them.

If video and animations are king, then personalization is king kong!

 

  • Clickthrough rate x 5
  • Brand recall x 4
  • Engagement x 2

 

 

 

Get in touch

 

 

 

Why choose Instruxion?

 

We have a decade of experience developing personalized video projects for many large organizations such as the VRT (the Belgian national broadcaster), Agoria (the technology federation), Cetelem and so on…
We understand that a personalized video (campaign) is much more than just a nice gimmick. It’s an eye-opening way to address your target audience, get your message across and achieve your business objectives. In other words, to make it happen!

 

Our team has the experience to get the most out of your data. Your dedicated project manager will guide you through the process. Our personalized video solution is flexible, fully GDPR compliant and offers the full range of options. All the following items can be personalized:

 

  • text,
  • images,
  • animation,
  • backgrounds,
  • audio,
  • video
  • and “scene branching”, which allows the entire content to vary according to the viewer’s profile.

In short, we have everything you need, whether you wish to create a personalised game, provide billing details or explain how to build that new shelf. Personalization is all about building chemistry between you and your customers or stakeholders. Let’s make it happen together.

 

Don’t believe us, believe them

 

 

Get in touch

  • We put your business objectives first
  • On time, in budget delivery
  • Visuals blend seamlessly with your branding
  • 100% GDPR-compliant
  • Many different formats and delivery types
  • All productions hand-made by our seasoned in-house team
  • Guaranteed to get your message across and make it happen

Examples:

Agoria
Idomoo
Instruxion
MNM
Studio Brussel
Sporza

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