In 2011, MAGNAGLOBAL, a strategic media consultancy, predicted that magazine and newspaper advertising industries would continue to decline. By contrast, online advertising is set to grow by over 11%, claiming 20% of the worldʼs advertising dollars and overtaking print as the second biggest global media category after television. Within online advertising, however, video marketing is the cream of the crop. eMarketer predicted that 2012 would see online video advertisement spending rise by a jaw-dropping 43%.
Why is online video such a runaway train?
Because it’s engaging. Just like TV, online video gets your message across to viewers when theyʼre most likely to see and listen to it. This effect is magnified when viewers are looking for informative content in your niche.
Because itʼs trackable. Recording the number of people who actually view your video or click on your ad is surprisingly easy and, unlike estimated TV audiences, those numbers actually mean something. If someone clicks on your ad, it wonʼt be because theyʼre waiting for the soccer to start.
Because itʼs shareable. More than any other medium, the viral potential of online video makes it a likely source of increased traffic as well increased backlinks to your website, thus boosting your SEO. If the video includes great information, be it in the form of graphs, graphics, original journalism or research, then bloggers and other content creators are more likely to embed it on their own sites and share it with their Twitter followers and Facebook friends that they know will be interested, spreading your message further than brute force tactics ever could.
As advertising moves from an age of campaigns to one of conversations between brands and consumers, associating your brand with the things people want to share and talk about is the way forward.
Creating meaningful, useful and beautiful content is what Explania.com is all about, and its exceptionally high click-through rates prove that our animations ar highly relevant to searching visitors.